Site Design for Better Search Engine
Positioning - Part II
Paid Inclusion - Where to buy Paid Inclusions for the best Paid
Inclusion Results
You will remember that paid inclusion is the only guaranteed solution
for getting your page indexed. Overture
and Google are the two players in the paid inclusion portion of
the search engine game. If you want to use a paid inclusion option,
then these are the two places to go. I say that from a cost affective
approach. Why pay for inclusion in places where you will only show
up in their own results? Overture
and Google offer you more bang for the buck. You benefit from their
partner's traffic instead of just traffic of one search engine site.
Overture's
sole operation in the search engine game is to provide paid inclusion
results for Yahoo, Alta Vista, MSN and alltheweb. They provide no
other types of listing to anyone else at all. Before submitting
a paid inclusion to Overture,
I'd check to see their traffic results through Alexa, and probably
email them asking about their demographic information. Make sure
their visitors fall in line with the types of visitors that come
to your page or site.
Google offer both paid results and primary results. Here we will
only be discussing their paid results. We will discuss their primary
results in a different section of this article. Google provides
their paid inclusion results to Lycos, HotBot, AOL Search, Ask Jeeves,
Teoma, Netscape, and iwon-Search. The good news is that you don't
have to pay them to show up in other search engines. The bad news,
if you don't pay them for inclusion, then you won't show up in Teoma,
Ask Jeeves, HotBot, or Lycos through them.
Secondary Results - Where to get Indexed in Secondary Results
for the Best Inclusion Results
Inktomi and Teoma corner this market. Only two search engines provide
secondary results. Inktomi and Teoma are it. Teoma only provides
secondary results, while Inktomi also provides primary results.
Inktomi provides their secondary results to Overture,
looksmart, and MSN. Teoma provides their secondary results to Ask
Jeeves. In my own opinion, Teoma seems to have a somewhat exclusive
relationship with Ask Jeeves, or it could be the other way around.
Either way you want to sum it up, Teoma only provides results to
Ask Jeeves.
Primary Results - Where to get Indexed in Primary Results for
the Best Inclusion Results
The big player here is Google, there are no doubts to that. A placement
in Google is like gold. But with the latest buzz about Google and
their Florida update, the chances look bleak for successful placements
especially if you are just starting out. I will include Inktomi,
looksmart, and fast here because they also supply primary results
to other search engines. But Google is the best option for increasing
your possibility of numerous search engine listings. They only have
one competitor as far as I am concerned. That competitor would be
DMOZ. But we will discuss DMOZ in their appropriate section.
We'll start off with the small guys. Inktomi sends their primary
results to HotBot. If you remember, Inktomi also supplies secondary
listings to Overture,
looksmart, and MSN. Fast sends their primary results to Lycos and
alltheweb. Looksmart sends their primary listings to MSN. So in
the overall scheme here, looksmart is the small guy on the block.
I haven't even bothered much with looksmart, but as I finish up
with the others, I'll come back to them. It never hurts to get indexed
wherever you can.
The supplier giant of this bunch is Google. Google sends primary
results to Yahoo, iwon-Search, Netscape, and AOL Search. But don't
forget their paid inclusion results mentioned earlier. Their association
with other search engines makes them the best bet for placement,
at least in the primary result category.
Directory Results - Where to get Indexed in Directory Results
for the Best Inclusion Results
I have to admit this section is a little misleading. There, I said
it, and I feel better for it. The reason I say that is because DMOZ
is the only prominent directory out there at the moment this article
was written. If you remember, I said that DMOZ is a human based
directory, and editors visit each and every page to determine if
it will be indexed or not. DMOZ adds the human factor, and any submission
or possible indexing is at the whims of a human editor. It's easy
to use unethical practices to fool a bot, but it's much harder to
fool a human. Getting your page indexed with DMOZ, if getting indexed
with Google is gold, is platinum. Wasn't it once said that things
requiring the most work offered the most rewards, or something like
that? Getting indexed with DMOZ is difficult, but the payoffs are
substantial, especially if you get high rankings with them.
That's enough pumping them up. Lets look at where their results
go. DMOZ supplies their directory results to Alta Vista, Lycos,
iwon-Search, HotBot, Netscape, Google (yes, I did say Google, hint
hint), Teoma, and AOL Search. With my hint there, maybe you can
now understand why I call a listing with DMOZ platinum. If you didn't
catch it, it's because a listing with DMOZ (platinum) also gets
you a potential listing with Google (gold). From there it's a domino
affect. Enough said. DMOZ is your only back door into some of the
more prominent search engines, but only if you rank highly in their
results. I can not overemphasize the importance a good listing in
DMOZ plays for getting you indexed with other search engines
Back
to Table of Contents
Beginning the Break Down by Engine (Article Continues)
Other Search Engine Positioning Articles:
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By James R. Sanders
January 15, 2004
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