Site Design for Better Search Engine
Positioning - Part II
Primary, Secondary, Directory, and Paid Results - More Terminology
to Understand the Relationships Between the Search Engines
There are different types of results to take into consideration.
The list includes primary, secondary, directory, and paid results.
Each search engines has a primary and secondary results list. The
primary results lists include pages they feel are most relevant
for the searched keywords. The secondary results are those which
might still apply to the searched keywords, but the relevancy does
not rank as high as the primary results. This can be compared to
the first string and second string on a football team. The first
string is where a team begins the game. They put out their best
players because they want to win. The second string players are
usually then substituted in the event that a first string player
is not available. This is the same with search engines primary and
secondary results.
Directory results are classified separately because there are search
engines, and there are directories. DMOZ isn't really a search engine,
they prefer to be called a directory. It is a human project initiative,
and you will find notes to this throughout their site. DMOZ is the
human factor in the search engine game. Each of their indexed pages
are visited by a human being (editor), and then the editor assigns
the description of each page. There is no automation in this process.
That is why it is so hard to get high rankings in DMOZ. Unless the
editor considers your page great and the content excellent, then
you will have no problems with your page.
Lastly there are paid results. These results are for pages which
have been submitted through the guaranteed submission process. Remember
before I said there was only one sure way of guaranteeing inclusion.
The page owners have paid to have these pages listed. The search
engines also swap these pages back and forth.
The Relationships Between the Search Engines - How Some of Them
Work Together to Provide Their Visitors Search Results
The major suppliers behind the scenes include DMOZ, fast, Google,
Inktomi, and Overture .
In the overall relationship, DMOZ is the backbone to most of the
prominent search engines. Overture
only provides paid inclusion results to the search engines they
support. DMOZ fast, and Inktomi are the most insulated, they receive
no kind of results from anyone. Strictly stated, these three are
suppliers. Bottom tier receivers include AOL, Ask Jeeves, HotBot,
Netscape, Lycos, iwon-search, Yahoo, alltheweb, MSN, and Alta Vista.
These search engines receive results from other search engines.
Some of them allow you to submit your page to them, and others do
not. If they do not allow submission, then you need indexed by a
search engine that supplies them with results.
Search engines who may have decent traffic but supply no results
to anyone else include Alta Vista, MSN, alltheweb, Lycos, iwon-Search,
Netscape, HotBot, AOL Search, and Ask Jeeves. These are what I will
call dead end search engines. Get indexed with these and enjoy the
traffic from their visitors, but they do nothing to help you get
listed with any of the others. When I look at places I want to get
a site indexed at, I do searches to see how relevant their search
results are. The ones with the highest search relevance results
are the places that I target first to get indexed with. The places
with the best search result relevance are going to be the place
people use the most to find what they are searching for.
You should keep something else in mind before reading further into
this article. If you are sent to another search engine results as
the efforts of being indexed, that does not mean that you will be
ranked the same way in their results. For instance, say that DMOZ
indexes you as a primary result and send you to Google. That does
not mean that Google is going to send you to Netscape as a primary
result. Although presently Google has no secondary results agreement
with Netscape, it could mean that you would be sent to one of their
"partners" as a secondary result. The same holds true
for any other combination.
Back
to Table of Contents
Different Kinds of Inclusion (Article Continues)
Other Search Engine Positioning Articles:
Related E-Book Downloads
By James R. Sanders
January 15, 2004
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James R. Sanders is the owner of Sanders
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