Review - ClickTracks Log File Analyzer
- ClickTracks Software
ClickTracks' Navigation report gives you a bird's eye view of visitor
activity by placing visitor metrics right on top of your web site.
At a glance, you can see:
Where visitors clicked:
Next to each link on your web site, ClickTracks displays a small
percentage bar showing what percent of all visitors clicked on a
particular link.
Where they came from, and where they went next:
The path view located at the bottom on the Navigation report shows
the referring pages, as well as the pages people visited next—noting
also if they exited from your site on that particular page.
How much time they spent:
On the right-hand side of the Navigation report, ClickTracks shows
information specific to the page you're currently viewing, including
the average amount of time a visitor spent on that page, as well
as the average amount of time a visitor spent getting to that page.
It also notes the number of visitors who see the page, as well as
the number of visitors who entered your web site at that page.
The power of ClickTracks lies in its ability to separate groups
of visitors and compare them. This process, 'visitor tagging' is
unique to ClickTracks. By tagging groups of visitors who share a
common criteria, the Navigation report lets you:
Compare traditional search vs. PPC:
Understand the differences between visitors who found your site
as the result of a free search listing, versus those who came through
a paid listing. In the navigation report, tagging free vs. paid
visitors allows you to compare their behavior, helping you make
better keyword, site optimization and spending choices.
Compare search engines:
Visitors from different search engines can exhibit significantly
different behavior patterns. By tagging visitors from different
search engines, the navigation report shows you each group's preferences,
navigation patterns, exit rates, time spent on a page, etc.
Compare search referrals:
How many visitors searched to find your web site, and how many were
led there by non-search mechanisms (like a link on another web site?)
Tagging search v. non-search referrals lets you gauge the value
of search on your site by showing you how both groups navigate and
interact with your site.
Export to PDF or Excel:
ClickTracks makes it easy to generate reports that you, the rest
of your team, clients and bosses understand. Easily export any of
ClickTracks' reports to an Adobe PDF or Microsoft Excel file.
Visit ClickTracks
Software for the latest product features, and a listing of
program options.
By James R. Sanders
January 24, 2004
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About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website designer since
1997. He has also been involved in self employment ventures since 1992. He is
presently a contributing author of NewbieHangout,
and has been published through WebProNews
and 4Rankings.com.
His writing is targeted to webmasters, would be webmasters, website designers,
would be website designers, self employed, or those researching information
looking for solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information based upon
his years of experience to help webmasters, website designers, and self employed
people achieve their goals in today's competitive global market. You can subscribe
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