The Concept of PREsell - How Establishing
Trust Will Leverage Your Marketing Effort
Summary - Summing Up The PREsell Concept
PREsell is the idea of generating an open and receptive mind set
in your potential customers and visitors. It is using your words,
site design, layout, and reputation to convince your visitor to
buy. PREsell is not a concept that can be implemented today and
give you an immediate return tomorrow. Worse yet, if you have not
already used the PREsell concept in your site design and marketing
efforts, then you may have already caused your reputation damage.
That damage will take longer to fix to show a return on the PREsell
concept.
The PREsell concept is powerful when combined with honesty and
consistency. PREsell is only powerful in combination with honesty
and consistency when that honesty and consistency is created from
a real passion. Time will reveal a false PREsell concept. False
PREsell concepts are those that are implemented with lies and half-truths.
Real color always shines through in the end, and thus is the case
with any PREsell concept you implement. Honesty and consistency
above all, and the rest will fall into place. If you can’t deliver
it, then don’t promise it. If you charge for it, then tell them
so up front.
By genuinely caring about others, you will implement great PREsell
concepts. They will be more natural and much more believable than
trying to fake them. Fake caring will always come out. Fake caring
will trip you up because the inconsistent actions will give you
away. People are not stupid. We can usually tell when someone actually
considers our best interest when trying to help us. This may be
a hard concept to grasp, especially on the internet. Sanders
Consultation Group Plus accomplishes true caring by remembering
where we once were, and how hard it was for us. We offer our articles
and free areas to help those who are starting out as we once were.
We do this freely to help those less fortunate than us. There is
no expected payback here. Should our visitors choose to support
us by clicking on our links because they know we are suggesting
reputable companies and services, then they click. If not, then
hopefully they have at least learned something that helps to make
their lives easier. Either way, we win. We have touched another
life, and hopefully helped in some small way to make it better.
These are the true powers of the PREsell concept. And once implemented
effectively, they are a great power to leverage your site traffic
and sales. Be consistent, commit to only offering the best and reputable
products and services, and be honest in your marketing practices.
People will eventually come to know you, respect you, and thank
you for your efforts. Their thanks will not only come in emails
and testimonials, but also in the clicks they provide for your programs.
If you want to read even more about the PREsell concept, then we
invite you to download an ebook by SiteSell. This ebook goes even
more indepth on the PREsell concept. You can download it, or view
the review page before you make your final decision.
Read
the review here
Download
the book from us here
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Other Marketing Articles:
Related E-Book Downloads
By James R. Sanders
February 1, 2004
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or have ideas for articles you would like to read, please feel free to contact
us and let us know. You can also feel free to contact us about questions you
might have when it comes to practical webmaster or website design issues in
today's online market. We welcome constructive criticism and want to know what
our visitors think of our site and services. You can either contact
us here, or click the contact link at the bottom of the page. Thanks in
advance, and we look forward to hearing from you.
About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website designer since
1997. He has also been involved in self employment ventures since 1992. He is
presently a contributing author of NewbieHangout,
and has been published through WebProNews
and 4Rankings.com.
His writing is targeted to webmasters, would be webmasters, website designers,
would be website designers, self employed, or those researching information
looking for solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information based upon
his years of experience to help webmasters, website designers, and self employed
people achieve their goals in today's competitive global market. You can subscribe
to his free newsletters at SCGP
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and would like to use it on your site, then check out our content
agreement and terms of use. Use our articles on your site without the hassles
of writing your own content. Get back to the things you could use your time
better for, like site promotion.
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This page last updated:
Wednesday, October 19, 2005 11:33 AM
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