The Concept of PREsell - How Establishing Trust Will Leverage Your Marketing Effort

Summary - Summing Up The PREsell Concept

PREsell is the idea of generating an open and receptive mind set in your potential customers and visitors. It is using your words, site design, layout, and reputation to convince your visitor to buy. PREsell is not a concept that can be implemented today and give you an immediate return tomorrow. Worse yet, if you have not already used the PREsell concept in your site design and marketing efforts, then you may have already caused your reputation damage. That damage will take longer to fix to show a return on the PREsell concept.

The PREsell concept is powerful when combined with honesty and consistency. PREsell is only powerful in combination with honesty and consistency when that honesty and consistency is created from a real passion. Time will reveal a false PREsell concept. False PREsell concepts are those that are implemented with lies and half-truths. Real color always shines through in the end, and thus is the case with any PREsell concept you implement. Honesty and consistency above all, and the rest will fall into place. If you can't deliver it, then don't promise it. If you charge for it, then tell them so up front.

By genuinely caring about others, you will implement great PREsell concepts. They will be more natural and much more believable than trying to fake them. Fake caring will always come out. Fake caring will trip you up because the inconsistent actions will give you away. People are not stupid. We can usually tell when someone actually considers our best interest when trying to help us. This may be a hard concept to grasp, especially on the internet. Sanders Consultation Group Plus accomplishes true caring by remembering where we once were, and how hard it was for us. We offer our articles and free areas to help those who are starting out as we once were. We do this freely to help those less fortunate than us. There is no expected payback here. Should our visitors choose to support us by clicking on our links because they know we are suggesting reputable companies and services, then they click. If not, then hopefully they have at least learned something that helps to make their lives easier. Either way, we win. We have touched another life, and hopefully helped in some small way to make it better.

These are the true powers of the PREsell concept. And once implemented effectively, they are a great power to leverage your site traffic and sales. Be consistent, commit to only offering the best and reputable products and services, and be honest in your marketing practices. People will eventually come to know you, respect you, and thank you for your efforts. Their thanks will not only come in emails and testimonials, but also in the clicks they provide for your programs.

If you want to read even more about the PREsell concept, then we invite you to download an ebook by SiteSell. This ebook goes even more indepth on the PREsell concept. You can download it, or view the review page before you make your final decision. Read the review here
Or you can download the book from us here

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By James R. Sanders
February 1, 2004

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About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He has been published through WebProNews. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters on any page of his site. If you like SCGP content and would like to use it on your site, then check out our content agreement and terms of use. Use our articles on your site without the hassles of writing your own content. Get back to the things you could use your time better for, like site promotion.

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This page last updated — Friday, January 21, 2011 6:45 AMST

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Thinking About an Affiliation with Profit Being You

There hasn't been an update in a while here at SCGP, and we're about to start fixing that with a site redesign as well. While surfing around investigating some of our most recent endeavors, we've run into a website that specializes in people that wish to make a living with a blog, specifically word press, and the ways to set it up and monetize it. It's still in start-up, but being Kimberfly Castleberry, more on her in the following paragraph, is the heart and brains behind this, we feel confident in mentioning this start-up for the benefits we're sure it could offer some of our members. So drop by and sign up, then tell Kim hello at Profit Being You.

And While Thinking About an Affiliation with Profit Being You, it Brings us to Just Ask Kim as Well

We stumbled on Just Ask Kim around the same time, and this too is a site related to Wordpress blogging. However, the slight differences here is that Kim tends to focus more on the plugins and innerworkings of setting up your blogging software for maximum results, including some of the best plugins for SEO, traffic funneling and generation, and some other things as well. So, if you're a Wordpress blogger or thinkig about being one, Kim can definitely help you get started out the right way in your work from home business venture. Drop by Just Ask Kim and learn just what it takes to set up your Wordpress blog for maximum returns.

Site of the Week

This week's site ( yeah, we know, clickfire stayed up a bit longer than a week, we might need to make this a MONTHLY site :o) ) is brought to you courtesy of Sean's Web Design Help Pages.

Sean's site offers some tools, some tutorials, and also some stuff on web accessibility. He's even published an interview with Jakob Neilsen, a reported usability expert. He also has a case study he published on Tesco's accessible website, a company that reportedly brings in £13m a year.

He tosses in some software tools and rounds the site out with some 3D text and design stuff. Drop by and take a look.

About our Link Quality.

As with all of our links, they are all scrutinized heavily to ensure quality and deliverability to our visitors. Should you have ANY problems with ANY links on our pages, should any of the linked companies treat you badly or poorly, PLEASE PLEASE PLEASE do send us an email and let us know. All such mail should be sent to Poor Links so we might investigate and address issues promptly to keep our member community protected. Lastly but not least, we have also updated our partner's page. You'll actually find links to our partners now with descriptions of how they help Sanders Consultation Group Plus. Thanks for visiting Sanders Consultation Group Plus, keep checking back for frequent updates.

Search Engine Positioning Part IV and V

We have two new articles on search engine positioning now available. These articles look into link popularity and link relevancy, and then we show you how to use them to leverage your search engine positioning. The articles are VERY similar, and they should be, both go hand in hand with each other. We also added an article on the business side of the website design business. Look at what's needed to start your own website design business.

The PREsell concept

Wondering what the PREsell concept is and how it relates to your marketing efforts? Read this article and we'll outline it for you and tell you how to implement the PREsell concept to leverage your marketing efforts.

Other Articles Here at SCGP

Take a look at how the CANSPAM Act of 2003 will affect our marketing efforts, or look into Affiliate Strategy and ways to leverage your affiliate marketing efforts. You could also take a look into the personal side of a webmaster's life and read about time management for webmasters. You can find these articles in our webmasters resource area.

Affiliation With The Web Master's Den

We have added yet another resource to help out our would be webmasters. The Web Master's Den is another resource site with links to information for today's webmasters. Once you have looked into all of our resources, drop by and check out theirs.

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