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Emotional Marketing Techniques

The top emotional response words

Marketing firms have an inside secret that helps them to write compelling content and advertisements. They know there are certain words with the english language that, when read, create an emotional response. The big names in marketing use those words every day to write compelling print that increases the potential for higher sales volume. Those words are words that conjure a specific positive thought, or pull on the emotional senses that each of us have. They make certain implications that give us warm fuzzies about the products or services we review, and the security needed to trust the company involved. Those words also add a time constraint, another secret in marketing, that compel people to act before they "miss out" on something.

abracadabra absolutely accurate advantage aggressive already amazing annihilate approved attractive authentic bargain beautiful better big bonus celebrate challenge colorful colossal commanding complete confidential convenient crammed delivered dependable direct discount easily effective electrify enchanting endorsed enormous essential everlasting excellent exciting exclusive expand experienced expert exquisite extraordinary extravagant famous fantastic fascinating foolproof force foremost fortune full gallant gargantuan genuine gift gigantic golden greatest guaranteed helpful highest honor huge hypnotize immaculate immediately impressive improved incredible indescribable informative inspect instructive interesting invincible largest latest lavishly liberal lifetime limited limitless lowest magic magnificent magnify mammoth matchless maximum miracle noble noted odd outperforms outstanding overpower personalized pioneer popular powerful practical preferred private professional profitable profusely prosper proven quality quickly radiant rare recommended reduced refundable reliable remarkable revealing revolutionary scarce scorecard seasoned secrets security selected sensational simplified sizable skilled solid sparkle special spirit startling stimulate strange strong sturdy substantial successful superior surprise tantalize tempting terrific tested timeless trailblazer tremendous turbocharged ultimate unconditional unearth unique unlimited unparalleled unprecedented unsurpassed unusual urgent useful valuable wealth weird whopper wonderful wondrous you

Incorporating these words into your content will also help generate the emotions needed to move potential customers from potential to customers. You need to inform your visitors while also giving them adequate reasons to act upon your information. By adding some of the words from above, you can add a time constraint to your offering that compels people to take advantage of it. Failure to add a time constraint can allow someone to bookmark your proposal and then forget about it. By adding a time constraint, you compel them to act now, not later. Why would you want to spend all that time in design to generate the emotions needed to compel a visitor to buy only to allow them to bookmark the site and forget about it? Implementing the emotional marketing strategies in this article will set you well on your way to higher profits through increased sales volume.

Summary

Emotional marketing is the act of taking into consideration the feelings and needs of the visitors coming to your site, and finding ways to capitalize on those feelings and needs to bring them back, and create higher volume sales through meeting their needs. By getting to know the visitor and their needs you are better equipped to add value to your website, offerings, and the ability to chose affiliate programs that also satisfy your visitor's needs. Choosing the right affiliate program to match your visitors' needs will help generate better revenue from the affiliate programs you make available on your site.

Most new webmasters/website designers fail to consider such things when they design their website. Although it isn't really their fault, they have failed to educate themselves about the added possibility emotion can add to their site. When they fail to generate the needed emotions to convert visitors, they usually get frustrated and give up. Many times, they simply run out of finances to keep the site going which ultimately causes website failure.

By learning more about your visitors and what emotional buttons you need to push, you can tailor your site to fit visitor needs, increase both your product/service sales, and affiliate program revenue. Learning what your visitors need also expands your ability to offer other products/services you do not offer through affiliate programs that do. I can not stress enough the importance of knowing your visitors. It is the key to a successful marketing campaign and continued revenue and growth.

There are at least ten emotions that you can capitalize on to increase your sales volume. The more of those that you can incorporate into your content and design, the better results you will get from your design and promotional efforts. You must be careful though because failure to deliver on promises will only have a negative effect on your site. Make sure that the emotions you are incorporating and the claims that you make about your products/services are truthful. Word of mouth advertising also plays a part in marketing. The old saying goes that even one happy customer will complain to at least 10 other people about their plight, and those 10 will complain to 10 more, and it all snowballs.

There are words in the english language that generates an emotional response when read. The more of those words you can incorporate into your content and offerings, the higher your potential for sales. You also need to keep in mind industry specific information that applies to your products/services, and make sure that your offerings fall in line with your industry. Failure to do that will destroy your credibility and reduce the trust you are trying to build. It's that trust and rapport that will fuel study growth.

As with all of my articles, this one is also based on knowledge, experience, surfer experience, and common sense. I do not want my readers to simply take my word for things. I invite you to think about my words. Apply them and see if they sound true. I am sure that when you apply common sense and think about the article that you will wonder why you had to read the article in the first place. You already had the answers. All you needed was some guidance and questions to help direct your thought process.

Emotional Marketing Table of Contents
Emotional Marketing Back To The Beginning

Other Marketing Articles:

• Affiliate Marketing Strategy
• The PREsell Concept

Related E-Book Downloads

• The 5 Pillar Program
• Affiliate Mastery
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• The Net Writing Masters Course
• The Service Sellers Masters Course
• WAHM it! Make Your Content PREsell
• The Webmasters Business Masters Course

By James R. Sanders
December 27, 2001

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About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He has been published through WebProNews. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters on any page of his site. If you like SCGP content and would like to use it on your site, then check out our content agreement and terms of use. Use our articles on your site without the hassles of writing your own content. Get back to the things you could use your time better for, like site promotion.

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This page last updated — Friday, January 21, 2011 6:45 AMST