Emotional Marketing Techniques
The top emotional response words
Marketing firms have an inside secret that helps them to write
compelling content and advertisements. They know there are certain
words with the english language that, when read, create an emotional
response. The big names in marketing use those words every day to
write compelling print that increases the potential for higher sales
volume. Those words are words that conjure a specific positive thought,
or pull on the emotional senses that each of us have. They make
certain implications that give us warm fuzzies about the products
or services we review, and the security needed to trust the company
involved. Those words also add a time constraint, another secret
in marketing, that compel people to act before they "miss out" on
something.
abracadabra absolutely accurate advantage aggressive already amazing
annihilate approved attractive authentic bargain beautiful better
big bonus celebrate challenge colorful colossal commanding complete
confidential convenient crammed delivered dependable direct discount
easily effective electrify enchanting endorsed enormous essential
everlasting excellent exciting exclusive expand experienced expert
exquisite extraordinary extravagant famous fantastic fascinating
foolproof force foremost fortune full gallant gargantuan genuine
gift gigantic golden greatest guaranteed helpful highest honor huge
hypnotize immaculate immediately impressive improved incredible
indescribable informative inspect instructive interesting invincible
largest latest lavishly liberal lifetime limited limitless lowest
magic magnificent magnify mammoth matchless maximum miracle noble
noted odd outperforms outstanding overpower personalized pioneer
popular powerful practical preferred private professional profitable
profusely prosper proven quality quickly radiant rare recommended
reduced refundable reliable remarkable revealing revolutionary scarce
scorecard seasoned secrets security selected sensational simplified
sizable skilled solid sparkle special spirit startling stimulate
strange strong sturdy substantial successful superior surprise tantalize
tempting terrific tested timeless trailblazer tremendous turbocharged
ultimate unconditional unearth unique unlimited unparalleled unprecedented
unsurpassed unusual urgent useful valuable wealth weird whopper
wonderful wondrous you
Incorporating these words into your content will also help generate
the emotions needed to move potential customers from potential to
customers. You need to inform your visitors while also giving them
adequate reasons to act upon your information. By adding some of
the words from above, you can add a time constraint to your offering
that compels people to take advantage of it. Failure to add a time
constraint can allow someone to bookmark your proposal and then
forget about it. By adding a time constraint, you compel them to
act now, not later. Why would you want to spend all that time in
design to generate the emotions needed to compel a visitor to buy
only to allow them to bookmark the site and forget about it? Implementing
the emotional marketing strategies in this article will set you
well on your way to higher profits through increased sales volume.
Summary
Emotional marketing is the act of taking into consideration the
feelings and needs of the visitors coming to your site, and finding
ways to capitalize on those feelings and needs to bring them back,
and create higher volume sales through meeting their needs. By getting
to know the visitor and their needs you are better equipped to add
value to your website, offerings, and the ability to chose affiliate
programs that also satisfy your visitor's needs. Choosing the right
affiliate program to match your visitors' needs will help generate
better revenue from the affiliate programs you make available on
your site.
Most new webmasters/website designers fail to consider such things
when they design their website. Although it isn't really their fault,
they have failed to educate themselves about the added possibility
emotion can add to their site. When they fail to generate the needed
emotions to convert visitors, they usually get frustrated and give
up. Many times, they simply run out of finances to keep the site
going which ultimately causes website failure.
By learning more about your visitors and what emotional buttons
you need to push, you can tailor your site to fit visitor needs,
increase both your product/service sales, and affiliate program
revenue. Learning what your visitors need also expands your ability
to offer other products/services you do not offer through affiliate
programs that do. I can not stress enough the importance of knowing
your visitors. It is the key to a successful marketing campaign
and continued revenue and growth.
There are at least ten emotions that you can capitalize on to increase
your sales volume. The more of those that you can incorporate into
your content and design, the better results you will get from your
design and promotional efforts. You must be careful though because
failure to deliver on promises will only have a negative effect
on your site. Make sure that the emotions you are incorporating
and the claims that you make about your products/services are truthful.
Word of mouth advertising also plays a part in marketing. The old
saying goes that even one happy customer will complain to at least
10 other people about their plight, and those 10 will complain to
10 more, and it all snowballs.
There are words in the english language that generates an emotional
response when read. The more of those words you can incorporate
into your content and offerings, the higher your potential for sales.
You also need to keep in mind industry specific information that
applies to your products/services, and make sure that your offerings
fall in line with your industry. Failure to do that will destroy
your credibility and reduce the trust you are trying to build. It's
that trust and rapport that will fuel study growth.
As with all of my articles, this one is also based on knowledge,
experience, surfer experience, and common sense. I do not want my
readers to simply take my word for things. I invite you to think
about my words. Apply them and see if they sound true. I am sure
that when you apply common sense and think about the article that
you will wonder why you had to read the article in the first place.
You already had the answers. All you needed was some guidance and
questions to help direct your thought process.
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By James R. Sanders
December 27, 2001
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About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website designer since
1997. He has also been involved in self employment ventures since 1992. He is
presently a contributing author of NewbieHangout,
and has been published through WebProNews
and 4Rankings.com.
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would be website designers, self employed, or those researching information
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