Making Money With Your Website
What visitor needs does the company fulfill?
Does the company realistically offer something that your visitors
are going to want? Remember, if a visitor isn't going to click on
it, then putting it on your site was a waste of your time and energy
in researching it. Viewing trends and research sites online will
help you to determine what is hot and what is not. Another resource
is your local newspaper. Most of them seem to be adding a spot to
their papers on trends. Mine just happens to publish that section
in the sunday paper. I try to make sure that I read it each week.
I also tend to watch online headlines over at MSN, and some of the
other big name newspapers online.
Trends take a common sense approach. When you read something about
a trend, you have to take into consideration what drives it. Is
it a need for convenience or necessity? Does it relate to entertainment
or relaxation, or is it linked to education or productivity? You
are also going to want NATIONAL trend type information. If you adhere
to local trends you will limit your possibilities to a certain geographical
location. The internet is not limited, it is GLOBAL.
Does the company place limitations or restrictions on your promotional
efforts?
Does the company prohibit placing promotional information in a
newsletter? Do they restrict e-mail promotion? Does their offering
only apply to a certain geographical location? Are they gender specific
offers? Does their offer have any limitations that would prevent
certain people, either through income requirements or something
else, from being able to take advantage of their offers?
Most companies frown on spam ( unsolicited e-mail ), and have taken
great lengths to ensure that their promoters do not take part in
such activities. Many companies also seem to not approve of newsletter
adds without a promoter notifying them in advance. Some are gender
specific and apply to one or the other. Examples would be for free
make-up or perfume, or maybe an affiliation with a company ( Work
at home moms ). There are also companies that offer promotionals
based on income requirements, or the ownership of a credit card
or home. If you are going to offer a better interest rate on credit
cards or home mortgages, then obviously your visitor should have
those.
Affiliate Marketing Strategy Programs & Increased Traffic
From Them
Link Listings:
Depending on your performance, and your products/services, there
are also sometimes the opportunity to be listed on an affiliate
site you promote. There are also some that will add your link just
because you are part of their program. They provide these lists
as a means for potential would be promoters to contact present promoters
for feedback on their programs. Other benefits have included educational
resources in zip or exe formats, search engine submissions, and
a host of other creative enticements for becoming a promoter.
Partner Listings
Many good companies will provide a listing of their present promoters
so that new potential promoters can hear from those that are already
promoting the company. Granted that this kind of link isn't really
as focused as others, but it still provides the extra possibility
of visitors that might be interested in your site or offers. These
lists are also good resources for finding possible link exchanges
to further increase your traffic. They can also be used to promote
other offers you might have that reward you from brining new advertisers
to a company. A good example of the benefits from this would be
MLM opportunities where the traffic could be placed into your downline.
Search Engine Listings
Some companies will even offer to help you out by submitting your
site to search engines. This is a win win situation because it not
only generates traffic for them to see their advertisements but
also helps you with traffic that is interested in your site and
what it has to offer. These are highly targeted leads that produce
better results because they are actually searching for the content
found on your site. The more care you exercise in choosing your
sponsors the better results you will get from the traffic coming
to your site from this type of company help.
FFA ( Free For All ) Link Listings
Some companies also have FFA link pages. These are also not as
targeted in the traffic that they generate, but never the less,
still help to pump up your site counters. For poor producing traffic
you can add the ability to suggest your site to friends. There are
free services on the net that help you create FFA pages and also
will allow you to offer your visitors the chance to recommend your
site to friends for free. Using the ideas from above, you can then
gather the information from these visitors and tailor your advertisements
to fit their needs. That will help to generate income from visitors
that are not going to be interested in your site content, or products/services.
Back
to Table of Contents
Summing
It All Up (Article Continues)
Other Marketing Articles:
Related E-Book Downloads
By James R. Sanders
December 23, 2001
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About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website designer since
1997. He has also been involved in self employment ventures since 1992. He is
presently a contributing author of NewbieHangout,
and has been published through WebProNews
and 4Rankings.com.
His writing is targeted to webmasters, would be webmasters, website designers,
would be website designers, self employed, or those researching information
looking for solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information based upon
his years of experience to help webmasters, website designers, and self employed
people achieve their goals in today's competitive global market. You can subscribe
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