CANSPAM Act of 2003 Compliance - Companies That Can Help You Comply With The CANPAM Act of 2003
OptInPlus
One of our searches lead us over to OptInPlus and we had the opportunity to correspond with Russell Rockefeller. Mr. Rockefeller was fairly candid about who OptInPlus is and what they do. He is the CEO for OptInPlus, and we were impressed that he took some time out of his busy schedule to answer our questions. He also responded in a very timely manner. Our personal insight to this company; if they handle customers this promptly, then OptInPlus should be a welcome addition to help you out with your CANSPAM Act of 2003 compliance goals. The questions and answers are as follows:
SCGP: Who are you?
Mr. Rockefeller: My name is Russell Rockefeller, I am the CEO of OptInPlus.com We are an opt in email firm.
SCGP: What is your service?
Mr. Rockefeller: We offer a range of services including list rentals, co-registration, data management, tracking, ad design, landing page design, consulting, and so on.
SCGP: How long have you been in business?
Mr. Rockefeller: Opt In Plus is a NEW service, although the executives at the company have eight plus years experience in the field. The primary objective of Opt In Plus is to identify and correct a lot of the shortcomings in this industry. We focus on customer service and delivering high quality content based (newsletter format) media to our recipients.
SCGP: How does your service accomplish Canspam compliance?
Mr. Rockefeller: We go beyond Can-Spam in every way. Ironically we feel the name for the law is well chosen. The law more or less gives every Company on the Internet the legal right to Spam. Still, just because it's legal does not mean it is ethical. Putting the wrong message in front of a worldwide or National audience, in the wrong manner will turn people off. Legal or not.
What we do here at Opt In Plus is completely ahead of the curve. We have full time/date stamp and source stamps for every single record on our network. We are able to cross reference by ID Handle and track every choice a subscriber makes in realtime. Unsubscribes are immediately handled, our recipients are given subscription choices. We fully disclose our network and where the email originates. Reply mail is hand sorted, we publish our physical address and phone number. We clearly mark the content of the newsletter, avoid using misleading subject lines and of course disclaim that the newsletter contains advertising. We send out real content such as technology news, science, gadget news, and related material to a general consumer audience. Our readership is extensive and our unsubscription rate is very very low. Our response rates out-perform our comeptitors 5 to 1 and I'm not just talking about open rate and click through. Our subscribers are intelligent buyers. They trust us not to spam them with Viagara, XXX sites, Chain letters, and other questionable material. We are very financially focused. By this I mean anything related to home loans, auto loans, personal loans, business loans, insurance, investments, credit repair, debt consolidation, franchise and network marketing offers, these are the types of products and services that our customers respond to. They also respond heavily to technology related products and services.
SCGP: Is your list opt-in or double opt-in?
Mr. Rockefeller: Portions of it are double opt in and portions of it are singular. Every record has time/date ip stamp and source at a minimum.
SCGP: What makes your service better than the rest?
Mr. Rockefeller: We generate a very high rate of response and our demographics are well off American families. We are customer service oriented. We offer guaranteed response rates. We provide realtime statistics tracking and every customer is treated as though they are our only customer. It is our sole ambition to make our campaigns produce a high ROI in order to earn their long term business. We are a smaller network with limited capacity. This is an advantage because our customers are treated with absolute honesty and integrity. We are choosey with who becomes our customers in the first place. We are not interested in blowing out 50 million emails a day. That in our mind is what Can-Spam is all about and why the general public is fed up.
SCGP: How successful is your service in helping someone achieve their marketing goals?
Mr. Rockefeller: We have a reference list several pages long. Available upon request. Our customers close more deals for us than our sales people do.
SCGP: Why is your service better than email lists, or better than the other marketing services out there? ( if you are a list provider, then switch this question around ie. why is your list better than using an email service etc.)
Mr. Rockefeller: Our service produces a very high rate of response. We are scalable and offer highly competitive pricing with firms that measure up to our high standards. This is not a chop shop and it is not a wholesale bulk email isp. We are a legitmate marketing firm and when you put us to work for you, and do a comparison against our competition you'll find that our response rate is second to none. At the end of the day it's all about ROI and people in this industry are really hung up on cpm's like somehow if you pay less you are getting a better deal. It's absurd.
SCGP: Have you had any canspam complaints?
Mr. Rockefeller: We have had no canspam related complaints. Like anyone else in this business we have generated a spam complaint or two, however we can cross reference back to the database and we clarify every matter by phone or email. Period. No one has filed a legitmate complaint against us that has stuck.
For further reading and to check on OptInPlus' services, just drop by and see what they have to offer. Tell Mr. Rockefeller we said hello, and let him know we sent you. We're sure their service will take good care of you.
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By James R. Sanders
March 01, 2004
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Thinking About an Affiliation with Profit Being You
There hasn't been an update in a while here at SCGP, and we're about to start fixing that with a site redesign as well. While surfing around investigating some of our most recent endeavors, we've run into a website that specializes in people that wish to make a living with a blog, specifically word press, and the ways to set it up and monetize it. It's still in start-up, but being Kimberfly Castleberry, more on her in the following paragraph, is the heart and brains behind this, we feel confident in mentioning this start-up for the benefits we're sure it could offer some of our members. So drop by and sign up, then tell Kim hello at Profit Being You.
And While Thinking About an Affiliation with Profit Being You, it Brings us to Just Ask Kim as Well
We stumbled on Just Ask Kim around the same time, and this too is a site related to Wordpress blogging. However, the slight differences here is that Kim tends to focus more on the plugins and innerworkings of setting up your blogging software for maximum results, including some of the best plugins for SEO, traffic funneling and generation, and some other things as well. So, if you're a Wordpress blogger or thinkig about being one, Kim can definitely help you get started out the right way in your work from home business venture. Drop by Just Ask Kim and learn just what it takes to set up your Wordpress blog for maximum returns.
Site of the Week
This week's site ( yeah, we know, clickfire stayed up a bit longer than a week, we might need to make this a MONTHLY site :o) ) is brought to you courtesy of Sean's Web Design Help Pages.
Sean's site offers some tools, some tutorials, and also some stuff on web accessibility. He's even published an interview with Jakob Neilsen, a reported usability expert. He also has a case study he published on Tesco's accessible website, a company that reportedly brings in £13m a year.
He tosses in some software tools and rounds the site out with some 3D text and design stuff. Drop by and take a look.
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Search Engine Positioning Part IV and V
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The PREsell concept
Wondering what the PREsell concept is and how it relates to your marketing efforts? Read this article and we'll outline it for you and tell you how to implement the PREsell concept to leverage your marketing efforts.
Other Articles Here at SCGP
Take a look at how the CANSPAM Act of 2003 will affect our marketing efforts, or look into Affiliate Strategy and ways to leverage your affiliate marketing efforts. You could also take a look into the personal side of a webmaster's life and read about time management for webmasters. You can find these articles in our webmasters resource area.
Affiliation With The Web Master's Den
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