Web Master Resource Area - The Netwriting Masters Course

Want to Sell More on the Net?...
Change the Process to Change the Results!

Want to sell more on the Net? Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start "at the end"... the sale.

Great Netwriting is actually far more than writing great sales copy.

Before you write to sell, take an order and ship a product...

You need traffic. PREsold traffic.

And sales copy does not do that.

That is why effective Netwriting is really a two-step process. This requires two different kinds of writing...

  • Write to PREsell.
  • Then, and only then, write to SELL.

Now for the good news... you can do this. How? By taking The Netwriting Masters Course. It is the only book about Netwriting that covers both PREselling and Selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).

And now for the best news of all...The Netwriting Masters Course is free!

Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing magical or complicated about it. And you don't need an English degree or be a literary genius to do it. But you do need to make the critical offline-to-online business mindshift from "location, location, location" to...

"Information, information, information."

Surfers on the Net are not looking for you or your business. People search for information and solutions. So give them what they want. Well before you make your first sale, provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like. Create content that overdelivers what your visitors seek.

Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for (information). These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site.

Let's summarize these four simple steps...

  • Create the information that your prospective customers want.
  • Attract targeted traffic at the Search Engines
  • PREsell your visitors -- build confidence (people buy from those they trust).
  • Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).

As you can see, the first three steps involve a completely different kind of Netwriting. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!

To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one. Yes, that last one is an important one (it can literally triple sales... or destroy all your good efforts if you write terrible sales copy).

But sales copy only gets a chance to shine after your PREselling content gets the first three steps "right/write."

Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.

Right thinking... right process... profitable results!

You can do the same.

Netwriting Masters Course

Click here to download the free Netwriting Masters Course.

You are about to download a zipped file ("netwritingmasters.zip"). Save it to your desktop. After you have downloaded, unzip it.

This will unzip a folder called "netwritingmasters" on your desktop (if you do not change the default location). The folder contains two files...


1) ReadMeFirst.txt
Its name says it all -- start with this file.

2) NetwritingMasters.pdf

You are about to download a pdf file ("NetwritingMasters.pdf"). Save it to your desktop. After you have downloaded, double-click it to open.

The goal of The Netwriting Masters Course is to help you write better so that ulitmately you can sell more. It shows you how to use the right words with the right process... how to pull targeted visitors into your site, PREsell them... then, and only then, sell.

Change the process to change the results and start building your traffic and income today.

Click here to download the free Netwriting Masters Course.

This page last updated — Friday, January 21, 2011 6:47 AMST

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Thinking About an Affiliation with Profit Being You

There hasn't been an update in a while here at SCGP, and we're about to start fixing that with a site redesign as well. While surfing around investigating some of our most recent endeavors, we've run into a website that specializes in people that wish to make a living with a blog, specifically word press, and the ways to set it up and monetize it. It's still in start-up, but being Kimberfly Castleberry, more on her in the following paragraph, is the heart and brains behind this, we feel confident in mentioning this start-up for the benefits we're sure it could offer some of our members. So drop by and sign up, then tell Kim hello at Profit Being You.

And While Thinking About an Affiliation with Profit Being You, it Brings us to Just Ask Kim as Well

We stumbled on Just Ask Kim around the same time, and this too is a site related to Wordpress blogging. However, the slight differences here is that Kim tends to focus more on the plugins and innerworkings of setting up your blogging software for maximum results, including some of the best plugins for SEO, traffic funneling and generation, and some other things as well. So, if you're a Wordpress blogger or thinkig about being one, Kim can definitely help you get started out the right way in your work from home business venture. Drop by Just Ask Kim and learn just what it takes to set up your Wordpress blog for maximum returns.

Site of the Week

This week's site ( yeah, we know, clickfire stayed up a bit longer than a week, we might need to make this a MONTHLY site :o) ) is brought to you courtesy of Sean's Web Design Help Pages.

Sean's site offers some tools, some tutorials, and also some stuff on web accessibility. He's even published an interview with Jakob Neilsen, a reported usability expert. He also has a case study he published on Tesco's accessible website, a company that reportedly brings in £13m a year.

He tosses in some software tools and rounds the site out with some 3D text and design stuff. Drop by and take a look.

About our Link Quality.

As with all of our links, they are all scrutinized heavily to ensure quality and deliverability to our visitors. Should you have ANY problems with ANY links on our pages, should any of the linked companies treat you badly or poorly, PLEASE PLEASE PLEASE do send us an email and let us know. All such mail should be sent to Poor Links so we might investigate and address issues promptly to keep our member community protected. Lastly but not least, we have also updated our partner's page. You'll actually find links to our partners now with descriptions of how they help Sanders Consultation Group Plus. Thanks for visiting Sanders Consultation Group Plus, keep checking back for frequent updates.

Search Engine Positioning Part IV and V

We have two new articles on search engine positioning now available. These articles look into link popularity and link relevancy, and then we show you how to use them to leverage your search engine positioning. The articles are VERY similar, and they should be, both go hand in hand with each other. We also added an article on the business side of the website design business. Look at what's needed to start your own website design business.

The PREsell concept

Wondering what the PREsell concept is and how it relates to your marketing efforts? Read this article and we'll outline it for you and tell you how to implement the PREsell concept to leverage your marketing efforts.

Other Articles Here at SCGP

Take a look at how the CANSPAM Act of 2003 will affect our marketing efforts, or look into Affiliate Strategy and ways to leverage your affiliate marketing efforts. You could also take a look into the personal side of a webmaster's life and read about time management for webmasters. You can find these articles in our webmasters resource area.

Affiliation With The Web Master's Den

We have added yet another resource to help out our would be webmasters. The Web Master's Den is another resource site with links to information for today's webmasters. Once you have looked into all of our resources, drop by and check out theirs.

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